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How To Choose The Right Social Media Platforms For Your Business In 2024


How To Choose The Right Social Media Platforms For Your Business In 2024

If you love marketing, you know how important social media platforms is for connecting brands with customers. New social platforms keep appearing, and old ones keep changing, which can be hard to keep up with. Don’t worry, we’re here to help! So, we’ll talk about the top 6 social media platforms you must use in 2024.

Regardless of whether you are an experienced professional or a newbie trying to figure social media out, you are guaranteed to find this information useful – and fun! Let’s explore the social media landscape together!

Why Social Media Platforms Matter

Social media is amazing for online marketing. You can connect with many people, have meaningful interactions, and create brand awareness like never before.

A whole bunch of people are using social media every day for the important stuff. That’s a ton of folks to connect with! On top of that, social media platforms are awesome for advertising and have super cool targeting options to reach the perfect customers.

Your audience is where they are, so keep up with the latest social media trends and platforms. You need to be where your audience is and active when they are to make sure they see your brand.

Criteria for Selecting the Best Social Media Platforms

Thus, how do you decide the best platforms for your marketing? Well, think of who you are targeting – their age, preferences, and where they spend most of their online time. Secondly, analyze the engagement rate and advertising options the platform avails.

Essentially, your goals will determine the platform to use. For a young population, one would use Snapchat and Instagram. For the more experienced and professional crowd, LinkedIn does the trick.

Top 6 Social Media Platforms for Marketers in 2024



Facebook connects people across all age groups, Facebook is a powerhouse in the social media world. It’s a great platform due to its wide reach and amazing user experience with over 3 billion monthly users, Facebook is the most popular social networking site, according to Statista. This suggests that 37% of the global population uses Facebook. Facebook Messenger is a direct messaging app with 931 million monthly active users.

Key Features: You’ve got everything you need here, including ads, groups, and a marketplace. You can customize ads, join groups, and even sell stuff directly through the marketplace.

Pro Tips: Make your content interesting and relatable to your audience. Make ads that are tailored to your audience and use Facebook Insights to see how well they work, and change your plans. Don’t forget Facebook Live – it’s a great way to talk to your audience in real-time and get more people involved.


Instagram is about pictures and stories. It’s great for brands that can make eye-catching stuff. Instagram focuses on pictures and videos, which is great for showing off items and giving a peek behind your brand.

Key Features: Stories, Reels, Shopping. Stories let you share updates and interact with followers. Reels let you make short videos. Shopping lets users buy from your posts.

Pro Tips:

  • To effectively reach your audience, use great pictures and videos to capture their attention.
  • Engage with followers through Stories and incorporate hashtags, as they can broaden your reach significantly.
  • Collaborate with influencers who align with your brand to expand your influence and credibility.


If you’re into B2B marketing, LinkedIn is perfect for you. LinkedIn has always been a great platform for entrepreneurs.

With 424 million monthly active users, LinkedIn has developed into a professional networking platform where like-minded professionals connect, and develop their brands. Originally, it was only a job search engine.

Key Features: LinkedIn Ads, InMail, and company pages. These help you reach businesses directly and connect with them.

Pro Tips:

  • Share industry insights and thought leadership to establish your brand.
  • Join relevant groups to network.
  • Use LinkedIn Ads to target job titles, industries, and companies, and maximize InMail for personalized outreach.


Video content is king here, With billions of users watching videos daily, YouTube offers a massive audience for marketers.

Key Features: YouTube Ads, channels, and live streaming. These features provide multiple ways to engage with your audience through video content.

Pro Tips:

  • Create high-quality, informative videos that provide value to your audience.
  • Make your videos search engine-friendly by including relevant keywords in the tags, descriptions, and titles.
  • Engage with viewers in the comments to build a community around your channel.
  • Consider live streaming to connect with your audience in real time and answer their questions.



Pinterest is a visual discovery engine, great for niche markets like fashion, home decor, and DIY. Pinterest users are often looking for inspiration and ideas, making it a great platform for brands to showcase their products.

Key Features: Visual search, shopping pins, and boards. These features help users discover your content and products.

Pro Tips:

  • Pin regularly and use high-quality images to attract attention.
  • Optimize your pin descriptions with keywords to improve searchability.
  • Create boards that reflect different aspects of your brand and products.
  • Use Pinterest Analytics to see what’s working and adjust your strategy accordingly.


Twitter offers real-time engagement and trending topics, making it a marketer’s dream platform. Twitter is perfect for sharing quick updates, news, and engaging in conversations.

According to reports, there are approximately 335 million- 666 million active users on X. We’ve chosen that figure as X CEO Linda Yaccarino stated in a September 2023 interview that the company currently had 550 million monthly active users.

Key Features: Twitter Ads, trends, and hashtags. These tools help you reach a broad audience and join relevant conversations.

Pro Tips:

  • Tweet frequently to stay visible in your followers’ feeds.
  • Engage with followers by responding to their tweets and joining trending conversations.
  • Use hashtags strategically to increase your reach and connect with users interested in your industry.
  • Twitter Ads can also help boost your visibility and engagement.

Emerging and Future Social Media Platforms

Now, let’s talk about the new platform, Keep an eye on Clubhouse and BeReal. These platforms are gaining a lot of popularity and could be a game changer in 2024. Clubhouse offers audio-based interactions, which can be great for building a community and hosting discussions.

BeReal focuses on authenticity and real-time sharing, which appeals to users tired of overly curated content. Staying ahead of the competition means you’re ready to improvise your strategy as new trends emerge.


Integrating Multiple Platforms into a Proportionate Strategy

When there are numerous social media platforms to choose from, social media strategists may find it challenging to choose the ones that best suit their target audience. Nevertheless, the only way forward is to ensure that the chosen platforms resonate with the brand’s identity and values.

Tools like Hootsuite or Buffer can help you manage everything in one place, making it easier to stay organized and consistent. Remember, consistency is key! Make sure your brand’s voice and messaging are congruent across all platforms to build a strong, recognizable presence.


Here are the top 6 social sites you should focus on in 2024. Keeping up with these sites will help you reach your fans, improve your brand, and meet your marketing aims. Recall that social media always changes, so stay open and keep learning. Accept the new changes, try new tools, and don’t fear being artistic with your posts.

What social sites work best for your marketing? Tell us in the comments! And if you want to stay updated with the newest social trends, remember to follow us on our social media handles. Good luck and happy marketing!

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