Co-Production Deals: How Brands Are Funding Micro-Drama IP in India
Brands are moving beyond traditional advertising to co-create intellectual property and long-term story integrations as India's micro-drama market races toward ₹4,000 crore by 2026, growing 40-50% year-over-year. This fundamental shift from one-off product placements to owning entire content formats represents
Micro-Drama Hook Science: What Makes Viewers Click in the First 3 Seconds
87% of viewers will scroll past your video within 3 seconds, but mastering the opening hook can increase engagement rates by 340% and extend average watch times by 65%. The difference between algorithmic obscurity and viral success hinges on a
Regional Language Micro-Dramas: Tap Tier-2 India’s ₹4,000 Crore Market
India's micro-drama market is projected to reach ₹4,000 crore by 2026, growing at 40-50% year-over-year, with regional language content driving 60-70% of total consumption from Tier-2 and Tier-3 cities. This explosive growth represents a fundamental shift in content consumption patterns