Short-form video content has exploded onto the global stage, reshaping audience habits, creator strategies, and entertainment business models. What began with the viral rise of TikTok has evolved into a full-fledged micro drama revolution—where bite-sized stories, typically one to five

The entertainment landscape is undergoing a seismic shift. While traditional television struggles to capture the attention of today's mobile-first audiences, a new format is quietly revolutionizing how we consume stories: micro dramas. These bite-sized entertainment pieces, typically lasting 1-5 minutes

Micro dramas—ultra-short video series ranging from 60 seconds to 5 minutes—are rapidly becoming India’s next big entertainment craze. Fueled by changing audience habits and mobile-first content consumption, the micro drama market in India is forecasted to grow tenfold by 2030,